Lactum® is a scientifically-formulated milk supplement designed to provide 100 percent of the daily nutrients needed when combined with three regular meals based on the nutritional recommendations of the Food Pyramid guidelines in the Philippines. Lactum helps parents provide proper nutritional supplements for kids, ensuring essential nutrients are incorporated into their diet.

Available in natural or plain milk and chocolate milk flavors, Lactum’s children’s milk formulas target the unique nutritional needs of children during specific stages of development: from 1 to 3 years, 3 years to 6 years, and for school-aged children 6 years and older. The same product is available throughout the world under different brand names, including: Lactum (in the Philippines), Sustagen (in Malaysia and Indonesia) and Alacta (in Thailand).

History
First introduced in the 1980s as a certified formula marketed to healthcare professionals, Lactum became commercially available in 1991. In 1995, Lactum was repositioned to what it is today as an alternative to full cream milks available in the market and scientifically formulated to deliver essential nutrients to children with picky eating habits.

Over the next decade, the product went through several modifications in order to improve its nutritional value, including in 2002 when Mead Johnson re-launched Lactum from a single product to a unified franchise with specific-staged products to cater to the nutritional needs of children during specific stages of development. At that time, Lactum became available as Lactum 1+ and 3+, and again in 2005 when Mead Johnson introduced Lactum 6+.

Innovations
Mead Johnson’s steadfast commitment to children’s nutrition research led to innovative formulation improvements over the years designed to offer the best possible nutrition. In 2002, Lactum launched as a staged milk formula with the introduction of a full portfolio of vitaminized, ready-to-drink (RTD) products that cater to the changing nutritional needs of out-and-about and busy school-going children. In 2007, Lactum re-launched with prebiotics, DHA and inulin in order to strengthen its nutritional offering. Lactum is currently available in the Philippines and is sold under the Sustagen brand name in Malaysia and Indonesia.