GLENVIEW, Ill., Jun 09, 2010 (BUSINESS WIRE) --Mead Johnson Nutrition Company (NYSE: MJN) issued the following
statement regarding its Enfagrow(R) Premium(TM) product line:
At Mead Johnson, we have been developing science-based nutritional
products to help give infants and children the best start in life for
more than a century. We also take great pride in our heritage of
partnering with parents and healthcare professionals in the pursuit of
this important mission.
Our Enfagrow Premium products were introduced in the U.S. for toddlers
who have been weaned off breast milk or infant formula, but still need
nutritional support to their main diet. Parents have told us that they
consider these products an important option for meeting the overall
nutritional needs of toddlers, especially those who are picky or erratic
eaters.
Like all our Enfagrow Premium products, the recently introduced
chocolate-flavored version has a superior nutritional profile to many
other beverages typically consumed by toddlers - including apple juice,
grape juice, and similarly flavored dairy drinks. Unfortunately, there
has been some misunderstanding and mischaracterization regarding the
intended consumer for this product and the proper role it can play in a
child's balanced diet. The resulting debate has distracted attention
from the overall benefits of the brand, so we have decided to
discontinue production of Enfagrow Premium chocolate toddler drink and
phase it out over the coming weeks.
Beneficial ingredients in our Enfagrow Premium products include iron to
help support brain growth and antioxidants and other nutrients to help
support the immune system. They exceed whole milk - serving for serving
- for important vitamins such as A, B1, B6, C and E and are also a
source of Omega-3 DHA and prebiotics, both of which are lacking in milk.
Enfagrow Premium will remain available in three unflavored versions -
Next Step(R), Gentlease(R) Next Step and Soy Next Step
- as well as vanilla. Mead Johnson stands behind the nutritional quality
and scientific integrity of all its products, while also striving to be
responsive to the needs and concerns of our consumers in the marketplace.
About Mead Johnson
Mead Johnson, a global leader in pediatric nutrition, develops,
manufactures, markets and distributes more than 70 products in 60
markets worldwide. The company's mission is to create nutritional brands
and products trusted to give infants and children the best start in
life. The Mead Johnson name has been associated with science-based
pediatric nutrition products for over 100 years. The company's "Enfa"
family of brands, including Enfamil(R) infant formula, is the world's
leading brand franchise in pediatric nutrition. For more information,
visit meadjohnson.com.
SOURCE: Mead Johnson Nutrition Company
Mead Johnson Nutrition Company
Investors: Kathryn Chieger, (847) 832-2419
kathryn.chieger@mjn.com
or
Media: Christopher Perille, (847) 832-2178
chris.perille@mjn.com